Grazia Magazine — the Italian-origin weekly that has become one of Britain's most widely read fashion and lifestyle publications — has celebrated GA Salons as the embodiment of its own cultural DNA: Italian flair applied with London sophistication. For a magazine that understands both traditions deeply, this is a recognition that goes beyond a listing. It is an identification of shared values.
Italian Artistry and the Tradition of Craft
Grazia's feature explored GA Salons' Italian heritage — the tradition from which founder Gennaro Dell'Aquila draws — as the foundation of everything that distinguishes the salon. Italian hairdressing has a global reputation for a reason: it is a discipline built on craft, on the understanding that working with hair requires both scientific knowledge and genuine artistic sensibility, and on a patience and attention to detail that cannot be shortcut.
This tradition is embedded in how GA stylists are trained and how they approach every client interaction. The consultation is thorough because understanding the client is inseparable from doing excellent work. The cutting technique is precise because the cut is the foundation of everything else. The colour work is dimensional and personalised because generic, uniform results are the antithesis of the Italian approach to beauty. The standard is not "good enough for the category" — it is "as good as it is possible to be."
"The marriage of Italian passion and British sophistication creates something extraordinary — a standard of care that neither culture could produce entirely on its own." — GA Salons team
London Sophistication: Meeting the City's Demands
Italian craft, applied in London, takes on additional qualities. London's beauty clientele is among the most demanding in the world — globally travelled, informed by multiple beauty cultures, and unwilling to accept anything less than the best. GA Salons operates in four of the city's most quality-conscious neighbourhoods — Chelsea, South Kensington, Notting Hill, and Wimbledon — where the bar is set particularly high.
Meeting that bar requires the Italian approach to craft but also London's particular sensibility: an appreciation for discretion over ostentation, for genuine expertise over showmanship, and for results that work in the real world rather than just under studio lights. GA Salons combines these qualities naturally because they are genuinely complementary. The Italian focus on doing the work properly and the British appreciation for understatement and substance over style both point in the same direction: excellence without fanfare.
The Oway Connection: Italy at the Heart of Every Service
The choice of Oway as GA Salons' primary product line is itself an expression of the Italian connection. Oway is produced on a biodynamic farm in the Apennine mountains — an Italian company whose commitment to the land and to ingredient integrity reflects the same values that Gennaro Dell'Aquila brought to London. Using Oway means that the Italian dimension of GA Salons is present in every service, in every formulation, in every result. It is not a heritage claim — it is a daily practice.
The Grazia feature recognised that this coherence — Italian craft, Italian product quality, Italian attention to the individual — translated into something that London's beauty clients had been waiting for: a salon that took them as seriously as the best Italian artisans take their craft.
A Cultural Fusion Worth Celebrating
Grazia's recognition of GA Salons is, in a sense, a homecoming. A magazine with Italian roots celebrating a salon with Italian values, thriving in the most cosmopolitan city in the world. The full range of services — organic colouring, precision cutting, blowdrys, skincare treatments, brow and lash services — is delivered with the same cultural commitment to quality and care that made Italian hairdressing famous worldwide. In London, it has found exactly the audience it deserves.
Experience the perfect fusion of Italian artistry and London sophistication. Book your appointment at GA Salons today.
