Tatler — the publication that has documented the tastes and preferences of Britain's most discerning social class for over three centuries — has recognised GA Salons as redefining what hair care at the top of the market means. For a magazine whose readership expects the absolute best and has the experience to know the difference, this is a recognition that carries genuine weight. Tatler's editors have identified in GA Salons something that their audience will recognise instantly: quality that is evident in the result and in the process, rooted in ingredients and expertise rather than in marketing.
The New Standard
The old measure of a salon at this level was largely about opulence: expensive premises, famous names, premium pricing. GA Salons represents a different and more demanding measure — the best possible outcome for the client's hair, achieved through carefully grown ingredients and skilled technique. Tatler's recognition highlights this distinction explicitly. The best results, their feature argues, come from natural ingredients of real quality. This is not a philosophical claim but a practical one: Oway's certified organic formulations, grown on biodynamic farms and processed without synthetic additives, produce colour results that are richer, more dimensional, and longer-lasting than many conventional alternatives.
The reason is straightforward: plant-based pigments work with the hair's own protein structure rather than compromising it. Conventional colour opens the cuticle, deposits synthetic pigments, and closes again — a process that progressively weakens the hair. Organic colour works more gently, nourishing as it colours, which means hair that is in better condition after repeated treatments, not worse.
What Tatler's Readers Expect
Tatler's readership is not easily impressed. They have access to every high-end salon in London and beyond, and they have experienced firsthand the gap between impressive settings and genuinely outstanding results. The GA Salons feature resonated with this audience because it described something they have been quietly looking for: a salon where the commitment to quality extends to the molecular level of the products used, not just the thread count of the towels.
Our natural colouring services — from precise root applications to full balayage transformations — are the centrepiece of what Tatler recognised. But the full service menu across Chelsea, South Kensington, Notting Hill, and Wimbledon reflects the same standard throughout: precision cutting, blowdrys, advanced skincare treatments, and specialist beauty services, all delivered with the expertise and attention to detail that Tatler's audience demands.
GA Salons' Founder and Philosophy
Founder Gennaro Dell'Aquila brings an Italian training tradition to London's salon landscape — a tradition in which hairdressing is understood as a genuine craft, demanding years of study and practice, and in which the integrity of the ingredients used is as important as the skill of the hands applying them. This philosophy shapes every hire, every training programme, and every product decision at GA Salons. The Tatler feature recognised it as something that sets GA apart not just from the average salon but from almost all of its competitors at the premium end of the market.
Experiencing the New Standard
For clients who have been shaped by the Tatler feature and are visiting GA Salons for the first time, the experience tends to confirm the recognition. The consultation is substantive and informative. The products smell of botanicals and herbs rather than chemicals. The results are excellent — colour that is complex and natural-looking, cuts that work with the hair's structure, treatments that genuinely improve condition over time. It is the new standard, available across four London neighbourhoods.
Discover the new standard of natural hair care. Book your experience at GA Salons today.
